You hear people saying it quite often. We hear it in worship songs all the time: “less of me, more of You”.
A friend of mine recently made a beautiful casserole dish in pottery. She was so proud of it. While she was taking pictures of it to send to her mom, I went up to her and said “less of this dish and more of you”. She looked at me confused. What an odd thing to say. Her very act of creating the casserole dish was saying rather loudly “more of the dish”.
Further the dish is an expression of her creativity. That means “more of the dish”, is in some sense actually “more of her”. Everything that is good about the dish, originated inside her. The dish’s glory is her glory.
But what about John the Baptist?
He must become greater; I must become less. – John 3:30
Context is important. When John the Baptist spoke these words, Jesus first started his ministry and people didn’t know about Him, but John was quite famous. So John is talking about relative fame in this verse. Even then John’s ministry was about preparing the way for Jesus, so his fame wasn’t actually detracting from Jesus’, but adding to it.
“You are the light of the world. A city set on a hill cannot be hidden; nor does anyone light a lamp and put it under a basket, but on the lampstand, and it gives light to all who are in the house. Let your light shine before men in such a way that they may see your good works, and glorify your Father who is in heaven. – Matthew 5:15
As St Irenaeus rightly said: “the glory of God is man fully alive”.